In the last 20 years, we’ve seen a dramatic change in the way software is acquired and consumed in enterprise businesses. In previous software eras, the acquisition model for most large organizations was top-down. During the 1980s and 1990s, software makers sold directly to IT leaders, who then would distribute software throughout the organization. From 2000 to about 2015, department-specific selling arose as the predominant force in the market. Title makers such as Salesforce focused Read more about How To Manage Software In The End-User Era[…]