Moreover, Apple’s strategy sees the company do what it does best: now present the iPhone XR as a tempting upgrade for 2020 iPhone SE buyers, which then pushes buyers towards the $699 iPhone 11. It’s an ingenious ladder of upselling. And yes, the iPhone 12 does look stunning but, with the world as it currently is, I think the 2020 iPhone SE may prove to be the smartest smartphone buy this year.
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